Over the past decade or so, the digital marketplace has exploded and become a great tool for consumers looking for almost any product. In fact, according to statistics from Interconnected World, more than 60% of global web users research products online. In order to take advantage of that ever-growing trend, businesses need to work to build a highly visible web presence. For many working with an experienced internet marketing firm is the best way to do that. Generally, they know that content drives web traffic today, and be able to help in a number of areas.