Web design is not dissimilar to a pair of socks. When designed properly, it is barely noticeable. When badly designed however, it is difficult to notice anything else. The obvious pitfalls of garish colors or wall-to-wall blocks of text are not hard to avoid. But if web design were simple, everyone would do it, hence the need for good website design tips.
People use the internet primarily for finding information, about a local company, a product, or a service. Now, a company is likely concerned with good content creation, which they should be. Search engine optimization will pick up on relevant content and serve it up t