Digital media is transforming the world of advertising. It offers businesses all kinds of new ways to reach customers, through websites, social media, blogs, etc. As customers come to rely on online searches to find and evaluate products and services, businesses and advertisers have to fine-tune strategies and messages to be effective. Local search optimization recognizes that a very large number of online searches are for local businesses and services. A website that is optimized for local searches and mobile devices can pay off in terms of increased traffic and revenues.
Why online searches matter
With so much information available online, customers rely on online searches and reviews to make purchasing decisions. In fact, as many as 93% of the time, intern