Archive for December 23, 2016
Whether you already use marketing analytics services or you’re looking to hire some for the first time, the best thing you can do to understand the data better is to ask the right questions. Data means very little if it can’t be interpreted properly. To that end, here are some of the big questions you should be asking about your “big data.”
What Do Our Customers Want?
This may be the most obvious question, but it’s also the most difficult to answer. Marketing analytics services are using all kinds of data, from demographic reporting to Continue Reading No Comments