IT outsourcing has gotten a bad reputation because people often immediately think of the foreign-based call centers and customers not being able to understand what the tech is saying. However, there are significantly more options and more factors involved in IT outsourcing than foreign call centers.
Outsourcing IT services provides business owners with the expertise to do what is needed to increase and promote their business online without the time, mistakes, or hassle of trying to learn everything themselves. There are endless areas that you rely on professionals, and your business IT services are no different.
There are many aspects of information technology, website design and maintenance, and digital marketing that an expert in the field could easily and effectively help you with without you needing to learn everything. Larger companies can afford to have IT personnel on staff to focus full-time on their business. However, for most small and medium-sized businesses, that is simply not financially feasible, which makes IT outsourcing the most viable option.
Google changes its search algorithm hundreds of times, which means in order to stay at the threshold of best practices in digital marketing, you also need to compete to staying up on changes in the field. There are so many different aspects of digital marketing to keep track of that it can be overwhelming for business owners.
For example, SEO leads have an almost 15% close rate, which attests to its effectiveness. Business websites with blogs are found to be nearly 70% more effective than those without due to the utilization of SEO in the blog posts. Consistent content-rich blogging has been found to increase web traffic by 55% for brands. Almost half of consumers assert that a company?s website design has a significant impact on their view of the company?s credibility.
These statistics are all proven through years of research into digital marketing, which brings us back to the benefits of IT outsourcing. There is a great deal of experience and information that goes into effective and seamless digital marketing.
Outsourcing work is as simple as hiring a freelancer or an IT consulting company of remote workers that provide the services associated with digital marketing, website creation and maintenance, and IT support. It is a common and much needed practice. Making the decision to outsource also does not mean you have to outsource everything. You may decide that you want to maintain direct control of the website development, but you want to outsource IT solutions, when you run into problems, you can call someone else to fix the problem.
The biggest dilemma for many small businesses owners is that they are accustomed to doing most things themselves. When you build a business by yourself, you tend to rely on yourself for everything. However, a successful business person knows to spend the majority of their time on what they are best at and to delegate the rest, which often means outsourcing the work. Even if you know how to handle the website and digital marketing for your business, there are only so many hours in the day, so you need to decide what tasks you going to spend your time on and which tasks would be better suited for someone else.