Do you have a digital marketing plan? While nearly half of all companies say they use digital marketing tools, most have not actually worked out a plan for it. Despite this, businesses plan to spend more and more on digital ads and marketing campaigns. In 2014, companies with ad budgets spent about a quarter of their budgets on digital ads. That is expected to increase by about 50% within the next five years. That is how important companies see digital marketing. American marketing companies expect that they will spend almost $24 billion on their online display advertising. Nearly 60% of all chief marketing officers think this is an important part of their strategies. If you are working with ad agencies on your digital marketing plans, here are some tips to make it more successful.
- MakContinue reading
There are a lot of things that seem like they would be or just plain are intimidating in life, such asking your girlfriend’s father for her hand in marriage, asking out that cute guy you’ve been eying for months, walking into your boss’s office and asking for that raise you know that you deserve, and telling your stepmom you guys can’t make it over for the holidays this year, are common examples of some of the intimidating things that life can throw your way. But perhaps the most intimidating thing of all is spreading your little wings and following your dream of opening up a business of all your own.
Small businesses are anything but small. In fact, they’re becoming big business and are some of fastest growing ventures in the United States in beyond. Entrepreneurship is truly at an all time high, withContinue reading
According to The Verge, Star Simpson has just launched a crowdfunding campaign — and the inspiration for her campaign is ?circuit classics.? What are these, exactly? She took circuit drawings from Forrest Mims III and actually created real, working boards. These hand-drawn designs also include a quote from Mims. Forrest Mims was the author of several incredibly iconic books, including ?Getting Started in Electronics? and the ?Engineers? Notebook.? This book was published in the 1980s by Radio Shack, and copies of it have been lovingly passed down through generations.
To begin with, there are three available designs; the Bargraph Voltage Indicator, the Stepped Tone Generator, and the Dual-LED Flasher. So far, Simpson has managed to raise $17,354 — pretty good for a $9,750 goal! In ordContinue reading
USB cables have become extremely popular over a short period of time. They have made almost every electronic device universal and can power anything from external hard drives to cell phones. There was the USB 1.0 cable and then the USB 1.1 cable but they have been almost entirely replaced by the USB 2.0 cable. There are USB 3 cables on the market but the most commonly used is the 2.0. Many people try to buy a USB 2.0 extension cable without realizing that you can’t just connect an extension cord to the cable and expect it to work. In order to make a USB 2.0 extension cable funContinue reading
What is Heartbleed, and what should professional website designers know about it? The entire internet is talking about Heartbleed, “a vulnerability in OpenSSL — the Internet’s most commonly used cryptographic library — has been bleeding out information, 64 kilobytes at a time, since March 2012,” NPR reported Wednesday. Who was affected, and what can people do?
Smartphones and VPNs Likely Bugged, According to CNN
NPR explains that a considerable number of top new agencies are taking the bug too seriously — and possibly inciting a bit of a panic. Not all sites are vulnerable to the bug that went largely undetected. NPR recommends that consumers change their passwoContinue reading
It outsourcing companies help your company excel in an increasingly technological world. Armed with the knowledge surrounding computer networking and phone structure technologies IT outsourcing companies ensure your company has the ultimate communication, imperative for any business to smoothly operate.
Studies show 37% of small and medium sized businesses enlist the services from IT outsourcing companies. This is in great part due to the limited resources available to internal IT outfits within smaller companies. IT outsourcing companies offer companies top to bottom technology support for their phone and computer systems.
IT managed service providContinue reading
This Monday, Microsoft announced that it would be matching the cloud pricing from Amazon web services. Not only would virtual servers receive a 35% price cut, but storage would receive up to a 65% cut, effective after May 1. Microsoft has also announced plans to add a new tier of basic virtual servers — these will be 27% cheaper than standard.
Amazon made similar cuts to their services several days before, prompting many to wonder whether Microsoft would continually maintain a “match the leader” cloud hosting outlook considering that both Amazon and Google have been continually implementing sharp price cuts in an effort to sweep the market. Amazon, for its paContinue reading
Thousands of people across the country have the same thought almost every day: why are television remote controls so darn good at hiding? It seems like you set them down on the table, turn around to grab you snack, and suddenly they’ve vanished.
To help you find those ninja-like TV remote controls, here are a few things you can do to locate them!
Go Back to the Scene of the Crime.
Maybe you just missed them your first time looking around. Check underneath your furniture or in the corners where the remotes might have fallen. Perhaps you didn’t set it down where you thought you did, and unintentionally put it on top of the TV perhaps.
According to America’s Small Business Advocate (NSBA), about 98% of small businesses say that it’s important to keep up with new technology. Considering how much time many business owners of all backgrounds and sales now spend on the computer, it’s not hard to begin to see what sort of role better technology can have in improving company operations.
The same NSBA report showed that the average small business had 19 computers, and about 47% of owners would spend between three and five hours on a computer every day on average.
How can you improve your company’s approach to technology? Here are three suggestions.
1. Get a Better Website
Everyone is using the internet to find out information about the products and services they’re interested in. Many people, in fact, useContinue reading
If you are a small business owner who has fallen on hard times, a new entrepreneur, or simply tighter than bark to a tree, you should spend a little bit of time looking for a local SEO consultant to help you. Not only are today’s affordable SEO companies for small businesses relatively cheap, they also offer the best return-on-investment in the world of online marketing.
Actually, today’s leading local SEO companies are so affordable that you would be hard-pressed to find a better ROI in the entire marketing realm! This is because local SEO experts can offer their clients the latest in cutting edge search engine optiContinue reading