Do you have a digital marketing plan? While nearly half of all companies say they use digital marketing tools, most have not actually worked out a plan for it. Despite this, businesses plan to spend more and more on digital ads and marketing campaigns. In 2014, companies with ad budgets spent about a quarter of their budgets on digital ads. That is expected to increase by about 50% within the next five years. That is how important companies see digital marketing. American marketing companies expect that they will spend almost $24 billion on their online display advertising. Nearly 60% of all chief marketing officers think this is an important part of their strategies. If you are working with ad agencies on your digital marketing plans, here are some tips to make it more successful.