Currently, the world’s population consists of approximately 6.5 billion people. Within the next 4 decades, however, this population is expected to increase by 50% to over 9 billion people. As a result, it is even more vital to engage in marketing analytics and demographic reporting in order to meet the demands of the world’s increasing population.
How Geospatial Data Is Collected
Currently, there are approximately 30 GPS satellites circling the Earth. At any given time, at least 24 of these are active. There are spares available just in case of malfunctions.
These satellites travel at 7,000 miles per hour at 12,500 miles above the planet. It takes these satellites 12 hours to go around the world once. It’s interesting to note that a GPS receiver is able to know the current t
Whether you already use marketing analytics services or you’re looking to hire some for the first time, the best thing you can do to understand the data better is to ask the right questions. Data means very little if it can’t be interpreted properly. To that end, here are some of the big questions you should be asking about your “big data.”
What Do Our Customers Want?
This may be the most obvious question, but it’s also the most difficult to answer. Marketing analytics services are using all kinds of data, from demographic reporting to Continue Reading No Comments