In 1931, a Proctor and Gamble memo from ad manager Neil McElroy developed the modern concept of branding. Today, branding is paramount and most small business marketing strategies. Duct tape marketing can double your sales. If you do not know how to market a business or do not understand how to market a new product, there are professionals that can help. Most small and medium sized organizations must be clever and think outside of the box for their marketing strategies. Growth through both local and online sales requires very competitive strategies. This is why trying to get more sales through web services is so important. Being able to capture more online traffic can lead to your business attracting new clients and customers that will help you get more sales.

Social media plays a very important role in business growth. Starting a company today is much different than it was prior to the advent of the web. If you do not make use of the web to get more sales, you may not be able to keep your business active for long. Executive coaching can yield an increase in return on investment, as some executives estimate that a 500 percent ROI is achievable through coaching. Professional executives that have utilized the web to get more sales for their own companies and for their clients for years might be the answer to help your company expand as well. The sprawling nature of branding and marketing means you will need to develop specific expectations. Having specific goals to achieve is a cornerstone of executive coaching, as the achievement of specific goals indicate success with the coaching process.

Branding will be more important to your organization as it develops. In the early stages, branding should take a back seat to function. Pure function at an organization means you have the three essential areas of business locked down. The three essential areas of business are operations, accounting and sales. A small company will probably not require full time IT support, legal support, marketing teams or human resources professionals. However, every company must have a process, or operation, that leads to sales which are tracked through accountancy. If you do not have a method of making money and a way to track your success, your business is likely to go belly up in a hurry. However, as you grow you will need to get more sales by adding effective marketers, HR staff and other team members, so let executive coaches help you understand practical growth.