Digital media is transforming the world of advertising. It offers businesses all kinds of new ways to reach customers, through websites, social media, blogs, etc. As customers come to rely on online searches to find and evaluate products and services, businesses and advertisers have to fine-tune strategies and messages to be effective. Local search optimization recognizes that a very large number of online searches are for local businesses and services. A website that is optimized for local searches and mobile devices can pay off in terms of increased traffic and revenues.
Why online searches matter
With so much information available online, customers rely on online searches and reviews to make purchasing decisions. In fact, as many as 93% of the time, intern
If you’re a business owner, you have a lot of things on your mind. From vendor management, to supply chain staffing, to finding the best software developers, and cybersecurity techniques, there can be what seems like an often overwhelming checklist to oversee and make sure gets done. How do you make sure you’re hiring the right kind of people who will be an asset to your company? How do you put good vendor management syst
Whether you already use marketing analytics services or you’re looking to hire some for the first time, the best thing you can do to understand the data better is to ask the right questions. Data means very little if it can’t be interpreted properly. To that end, here are some of the big questions you should be asking about your “big data.”
What Do Our Customers Want?
This may be the most obvious question, but it’s also the most difficult to answer. Marketing analytics services are using all kinds of data, from demographic reporting to Continue Reading No Comments
Gmail has one billion users worldwide, which adds up to a lot of data. What would happen if Google suddenly shut down — even for a week, a day, an afternoon? Would you still be able to work?
Before you start having night terrors, know that there are methods out there for Gmail backup, Google backup recovery, and even ways to backup Google apps for businesses. Though the importance might seem obvious, here are three specific reasons why you need Gmail backup now, before it’s too late.
- Your Emails
The most obvious reason is your emails. Many of us depend on important information to be readily accessible from our inboxes whenever we need them. It saves space and trees
Do you have a power strip surge protector to ensure that your devices aren’t damaged in the event of a power surge? In addition to preventing that surge of electricity from entering your devices, a power strip surge protector also has several sockets to plug in additional devices, while wall sockets generally only have two.
In addition to having one or more power strip surge protectors for safety and convenience, you also want to ensure that your cables are all in good condition.
RJ45 plugs, for example, are believed to last for approximately 1,000-to-2,000 insertions before you need new ones. This is the plug that goes into the Ethernet jack on computers, laptops, routers, a
People all over the planet use PowerPoint. It has been estimated that more than 500 million people use the presentation software around the world. Every day, there are more than 30 million presentations created with this software. If you are working on the design of powerpoint presentation slides for your next presentation, there are ways to make it great.
- Use a template. Get your presentation off to the right start with a template. Some people eschew the use of the templates that come with the PowerPoint software but they can add the right structure, layout and style for your presentation. When you want to work on the design of powerpoint presen
If you own a business or are involved with one in a managerial capacity, it is likely that you have noticed the way times have changed and the differences in the modus operandi that businesses must embrace in this modern world to succeed. In an age where the internet is everywhere, people are wielding smartphones and using them to make purchasing decisions and social media is one of the leading ways to influence public behavior, the traditional methods and concepts of running a business and taking care of its various activities are not nearly enough to reach any kind of successful position. On the contrary, new methods and practices have emerged that embrace these new platforms, leverage their potential and make the most of what they have to offer, and that is the modern way towards achieving business success i
If you work in an office where you handle sensitive information, it is critical that you have some mechanism with which to combat identity theft, especially when it comes to hard copies. Not only is the information of your customers in jeopardy, but the very integrity and operation of your offices might be too.
Want to learn more about the many benefits of shredding services? Check out these reasons why you should stop using the personal shredder and hire professionals to come and take care of business at your business:
Information Can’t Be Recovered
The techniques used by a re
Search engine optimization (SEO) is the hottest new trend in online marketing, and one that has rapidly proven its worth. SEO branding strategy essentially makes it easier for customers to find your business online. Digital marketing strategies can be highly effective and highly complex; it’s no simple matter to master these. Which is why outsourcing SEO for small businesses makes sense: you get all the benefits without having to hire a new person or to retrain your already overstretched staff.
What is SEO and how can it help your business? <
When the future is near, many times you do not consider your financial situation. However, working with financial services is something that is recommended to do as soon as possible, so you can ensure that your financials are in order when the time comes to retire. Knowing more about the financial process or company that you should work with is essential at learning even more about planning for the future. It is better to be safe than sorry when the time comes to get more out of the retirement savings plan that you need to have in order to safe guard your future.
Financial Planning for the Future
It is extremely important that you plan for your future. There are many reasons why. Consider the fact that one in five people are near retirement age and have no money saved at all. What kind of