What’s Your true Hotel Customer Acquisition Cost?

Travel and hospitality are an important industry in this day and age. Did you know that according to research three out of four travelers are planning one or more weekend getaways for this upcoming year? With so many travelers and so many new customers this can make hotel management tricky sometimes, but the good news is that it doesn’t have to be! We will discuss some of the finer points and options for employee retention, as well as good hotel management that may even boost your profits!

Using Technology and Hotel Management Software.
Hotels really must embrace the newest trends in hospitality technology and software if they are to compete in our modern world. With so many hospitality choices online for travelers, it is important that hotels make sure they have a good online presence and good hotel pms systems. In fact, a recent stat showed about half of people use their mobile devices to find travel related information. Other than price and location, bed and breakfast travelers look at the following when deciding where to stay: consumer reviews, photos, friends recommendations, flexible cancellations policy, and the ability to book a room online. This is important because having good hotel management software and hotel pms systems are great options for employee retention and drawing in customers.

Make Sure You Have Good Reviews.
Having good reviews about your hotel can really make a difference with bringing in customers or having previous customers return to stay with you again. According to Harris Interactive/RightNow, close to eighty six percent of consumers stopped doing business with a company in 2011 because they had a bad customer experience. with this in mind, options for employee retention and for customer retention would be to make sure your customers have an over all good experience at your hotel.

Building Loyalty with Your Customers.
Of course this brings us to our next point about retaining customers and succeeding at over all options for employee retention. This is building loyalty with your customers. Trust between a business and a client is an important factor which can really determine how successful you are as a business. In fact, about three out of four travelers plan to return to a destination they have visited previously. So it is important to build a positive relationship with the customer.

These are just a few ways you can improve your hospitality business. By embracing some of the newest tech trends in hotel management software, having good reviews, and building a loyal relation with customers, options for employee retention as well as customer retention can really make a difference with your business!

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